Chipotle is being criticized for its provocative 'Homo ests?' promotion

Redeem now

Chipotle has been handing out some provocative coupons at gay pride parades around the country. 

The coupons are printed with the phrase "¿Homo estás?" above a photo of a burrito.

Below the burrito, there is text that reads, "Which way do you sway?" with arrows pointing to two buttons. One button reads "I eat tacos" and the other reads "I eat burritos."

—Sweet'nSourScouser (@warrenquan) June 28, 2015

Chipotle also tweeted the "¿Homo estás?" phrase — which the company has been using for a while on t-shirts and other promotional materials — following the Supreme Court decision last week that legalized gay marriage across the US.

—Chipotle (@ChipotleTweets) June 26, 2015

Many people applauded the company's show of support for gay marriage, while others also accused Chipotle of exploiting the ruling to sell more burritos. 

Chipotle spokesman Chris Arnold said the company has used the tagline in support of Pride events for several years "and it has always been very well received in the LGBT community."

"If there are some who find it insensitive, we certainly apologize for that," he told Business Insider.

—Joe Veix (@joeveix) June 26, 2015 —Matt Doherty (@themattdoh) June 26, 2015

—Devon Dawson (@devonjdawson) June 26, 2015

—Frank Oceans Bandana (@blazin___hazen) June 27, 2015 —Michael (@MyLoveUntitled) June 27, 2015 —Curt Hutson (@8BitBomb) June 27, 2015 —Gay Twin Cities (@GayTwinCities) June 28, 2015

Chipotle responded to some of its critics with an apology.

—Chipotle (@ChipotleTweets) June 27, 2015

 

Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications

Watch: What's at stake with Amy Coney Barrett's confirmation as the newest Supreme Court justice

ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufonyktMippq2klWK1sLnOZpysrKNivbO7zKiroqeeqHpzfJBuZG8%3D

---

• ← Previous Post
• Next Post →